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Alternating Currants Launch Campaign
Date
June 2025
Project type
Concept Project for Brixton Brewery
Alternating Currants is a jammy, tart, and tangy mixed berry sour, recently relaunched by Brixton Brewery. As part of a design application brief, I was tasked with creating a visual campaign to promote a fictional launch party at their taproom.
The goal: capture the beer’s bold, fruity energy and bring it to life across print and digital touchpoints, while staying visually aligned with the can’s existing design.
I developed a campaign identity that included posters, a taproom calendar, digital promo assets, and a motion graphic for social. All beer photography was recoloured to match the deep berry tones of the drink, and I designed a custom tap handle to push the concept further.
This project gave me the freedom to experiment with layout, type, and tone - creating a party vibe that felt immersive, playful, and full of flavour.
Not an official campaign, just a really fun one.

























