Bionic Day is a concept for an annual awareness campaign created to inspire, empower and celebrate prosthetic users of all ages. Developed for a university brief, the project focused on bold, optimistic visuals and a social-first strategy aimed at young audiences.

Scheduled for November 5th to align with International Prosthetics and Orthotics Day, the campaign highlights resilience, self-expression and the importance of visibility. I created downloadable classroom materials, a poster series and a suite of social content to help spread a message of confidence and inclusion. The aim was to reframe the narrative around prosthetics by focusing on pride, play and participation.