Heinz’s Pauze To Play is my response to the Heinz brief from the D&AD New Blood Awards of 2023. This campaign highlights the negative effects of long gaming periods and an unhealthy diet, providing the audience with the opportunity to take a break from the online world. This is done through its digital presence on relevant social media platforms, as well as the collaboration with Heinz’s Frozen Vegetable Snacks, containing valuable nutrients that increase brainpower and assist with the intense and demanding situations in modern games.