Patchd is a sustainable fashion brand created in collaboration with two other students as part of a branding brief. The aim was to tackle fabric waste by repurposing second-hand clothing into stylish patchwork pieces. My key contributions included logo development, typography and layout design, as well as the creation of promotional mock-ups and animations. The final identity communicates both the environmental ethos and youthful attitude of the brand, aimed at conscious Gen Z consumers.